We Compared Email Marketing Pricing at 50,000 Contacts — The Results Are Embarrassing
Mailchimp charges $450/mo. Klaviyo charges $720/mo. TopMail is $20/mo. We made a video breaking down exactly what you get at each price point.
We just published a video comparing email marketing pricing at 50,000 contacts. The numbers speak for themselves:
- Mailchimp Standard: $450/mo
- Klaviyo Email: $720/mo
- TopMail Pro: $20/mo
Same features — inbox placement, analytics, templates, automations, A/B testing, API access. We just don't charge per subscriber.
Watch the Full Breakdown
We recorded a side-by-side comparison showing exactly what each platform charges at 10K, 25K, 50K, and 100K contacts, plus a feature-by-feature comparison.
Or see the full pricing comparison with tables and feature breakdown on our Mailchimp Alternative page.
Why the Price Difference Is So Large
Legacy email platforms charge per subscriber because that's how the industry started 15 years ago. Infrastructure was expensive, and per-contact pricing made sense when sending emails cost real money.
That's no longer true. We built TopMail from scratch on modern infrastructure (Amazon SES) that costs a fraction of what it used to. We pass those savings on instead of taxing your growth.
What You Get for $20/mo
- Unlimited contacts — no per-subscriber fees, ever
- Unlimited emails — send as many campaigns as you need
- Automation flows — welcome series, drip campaigns, abandoned carts
- A/B testing — subject lines, content, send times
- Advanced segmentation — behavior, purchase history, engagement
- Analytics & revenue tracking — opens, clicks, conversions, revenue
- Developer API built for coding agents — point Claude or Codex at our API docs and integrate in minutes
- AI email assistant — describe what you want, the agent builds it
- E-commerce integrations — Shopify, WooCommerce, BigCommerce
LAUNCH Festival Best in Show
TopMail won Best in Show at Jason Calacanis's LAUNCH Festival 2026. We demoed the AI agent live on stage — it wrote copy, designed an email, picked a segment, and had it ready to send in 6 seconds.
Read the full LAUNCH Festival story
Try It Free
Free tier, 5,000 emails a month, no credit card. If you're paying Mailchimp or Klaviyo right now, go see how much you'd save.